Dolce & Gabbana would like to tell their story in grayscale. It’s what they wear, it’s anything they sell inside their shiny new store and, judging by their clutterless Manhattan office, it’s anything they surround themselves with.
Within an interview, they make their lives sound almost simple and simple, speaking in heavily Italian-accented English about seeing the movies or enjoying great Italian bread plus a nibble of salami.
Although the tale of leather jacket is much more colorful than that: They’re two guys who 22 years ago started with 2 million lira — about $1,500 — inside their pockets and also have since seen their tiny womenswear collection grow to a top-tier model of clothing, accessories or even a restaurant. Come early 2008, the men of Milan (Gabbana) and Palermo (Dolce) will see their names on two stores in India to add to an absolute of 81 independent boutiques. Their company employs close to 3,500 worldwide.
The main one constant with their story: They can be deft. When fashion’s mood was serious, so were they. These were all rock ‘n’ roll once they would have to be from the 1990s and today they visit a shift to more proper clothes — suits males and lovely dresses for ladies. The opportunity to shift gears appears to be a part of their master plan.
Dolce & Gabbana is already a go-to brand for celebrities — Madonna is favorite to wear — and they also draw fashion’s A-list with their runway demonstrates that traditionally have boasted glitz and se-x appeal. Over a recent high-powered day, they christened their redesigned Madison Avenue flagship in the company of actors Jason Lewis and Josh Lucas, along with a dinner planned to celebrate their new men’s fragrance with Matthew McConaughey, who’ll star in ads for The One for males. The designers gave Kate Hudson and Eva Mendes personal tours of the glistening retail space the last day.
Once they met in the early 1980s operating in the same office in Milan, Gabbana’s background was in graphic design. Dolce was the son of the tailor and had learned the trade at a early age.
Mostly you’ll get the 45-year-old Gabbana at your workplace. Dolce, 49, will be the a person to make frequent design scouting trips.
Surely, though, the designers has to be doing more glamorous things too, because they are making a hard target other men that they can need five different looks within their wardrobe, including work clothes, dinner clothes, sport and casual clothes, something trendy to the clubs. The fifth category is aperitif clothes, worn between work and dinner, Gabbana explains.
“Males are shopping more like women,” Gabbana said. “They will likely spend more on clothes, although not clothes for work. They’ll buy maybe four suits a season, nonetheless they love spending on crocodile shoes or cashmere sweaters.”
“Jackets, too,” added Dolce, although he chooses to fend off the chill in the workplace having a cozy chunky knit sweater over his black shirt, vest and tie.
Men nowadays are trying to find an excellent and stylish James Bond style, Dolce says. He notes the slim suit of his design partner.
“It’s with regards to a clever lover, not just a playboy. A black suit, white shirt is centered on the feeling in the guy. It’s an envelope. What’s important is what’s inside.”
This thought is definitely an evolution to get a label which had largely built its reputation on slinky styles. The designers also are adapting this new philosophy to its womenswear, beginning with its much-heralded upcoming spring collection that is certainly romantic and feminine. The emphasis is on delicate dresses.
“We’ve changed many things,” Gabbana said. “We haven’t lost the body of any woman but we made the collection more soft. … Don’t worry, we haven’t forgotten se-xy.”
“Our vision doesn’t change each season. We should explore this standpoint,” he explained.
The designers pledge that after a few years centering on building brand awareness and stepping into new markets, it’s the garments and accessories that actually their very own attention now. They’ve also got their eye on their own customers.
The newest store, for example, is ultra modern and roomy — the dressing rooms. At first, the spot may seem sparse, but, the truth is, it’s a luxury to have space to browse a complete offering of womenswear, menswear, shoes, bags, jewelry and stuff like that.
It’s hard never to spot the prices, too. It’s standard for dresses and bags to top $one thousand, so Dolce & Gabbana items aren’t impulse buys for many people. There exists a more affordable, secondary line called D&G — a gown is very likely to cost $500 — bought from its unique branded stores as well as in department and specialty stores.
Thanks to their fine craftsmanship, though, single-breasted coats says their items are meant to last and turn into fully incorporated into one’s closet rather than be worn just on special events.