Thinking of starting your blog? Blogging is a wonderful thing to become involved in and can cause a variety of great opportunities. Before you dive right in, it’s definitely worth firstly getting a step back and considering a couple of significant things.
Listen up. Starting your blog is pretty easy, but getting it right is a lot more difficult and there are many decisions to produce on the way. Allow me to share 12 things you need to know even before you begin a blog:
1. Self-Hosted WordPress Blog
You may be wondering about the most suitable choice for how to start a blog. Do you build a WordPress blog, or would a platform like Blogger suffice? Have you considered something such as SquareSpace or Wix?
I think, a self-hosted WordPress blog (ie. WordPress.org) is undoubtedly and away the best option.
There are many premiere factors behind this:
Firstly, a self-hosted WordPress blog offers you complete ownership and control over anything you do. There are many themes and plugins for WordPress, while it’s also great to know that nobody can come along one day and destroy your blog site as it ‘breaks’ some kind of rule. That’s a large issue with many platforms!
After you have installed WordPress (it’s free and a lot hosts let you install it with only a couple of clicks), you may essentially do whatever you decide to like. You’ll need to spend a little bit of money hosting and a domain name, but those could be acquired pretty cheaply.
2. Build a Brand
To construct an effective blog and be noticeable in the crowd, you must work to create a distinctive brand. What this means is select a very specific niche and attempting to establish a brand that basically speaks to your audience.
Why is a brand name?
Well, it requires a number of things such as the name, logo, visual imagery, the tone/personality of your own writing, the user experience, etc. Take into consideration great bloggers like Seth Godin. You typically understand specifically what you’re getting whenever you visit his blog – and that’s what you must do, too.
To have success, you must differentiate yourself from the group and speak with your audience. What’s your niche? What do you need to be called? What’s the personality of your respective blog will be? Will your website be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You can have the best looking blog on the planet, nevertheless it doesn’t matter a jot in the event the content is crap!
To reach your goals while keeping people returning for more (which happens to be surely what every blogger is looking for), your content should be high quality and deliver on just what you’ve promised.
Make sure each post is well researched and has a clear point. Allow it to be interesting to learn by injecting a bit of your very own personality into each post – or tell stories to give it alive.
Remember: content is king, so be sure it’s as great as it are able to be!
4. Blog Regularly
Blogging regularly is absolutely important. If you need how to set up a blog to possess just about any impact, you only cannot go weeks or months without building a post!
When you create your blog, it’s easy to begin with great intentions and boast about how you’re intending to make a fresh post six times a week. But unless you’re superman/woman, to be honest that staying on a schedule that way is completely unrealistic.
To provide yourself the very best chance of success, be sensible about how exactly often you’re going to post and set up a schedule in order to meet that goal. You might want to plan out your posts upfront after which utilize a post scheduler to share it in your blog on a given day.
5. Visual Content articles are Key
Visual content is becoming an ever-bigger section of the blogging world. I’m referring to videos, graphics, photos, infographics, etc.
Ensure each and every post you are making contains some sort of visual content. It can help to bring your website alive and might greatly increase the volume of people who click to your blog – especially from social websites.
Not much of a graphic designer whizz kid? Don’t worry! Something like Canva is free and super simple to use, or you might outsource it into a design professional.
6. Connect With Other Bloggers
It’s easy to understand other blogs as competitors, however you should actually have a look at them when your friends. Experience tells me that your success often is dependent upon connecting with other bloggers and making yourself known to the true secret players in your niche.
Comment on their blogs and take part in the conversation. Share their posts on social media marketing. Create a relationship along with them and acquire on their own radar! Believe me, it’ll really help the chances of you success.
7. You MUST Build a message List
Imagine being able to send 500 individuals to your brand new blog post in a matter of minutes, or having the cabability to instantly send traffic to a deal you’re promoting as being an affiliate.
If you have an email list, you will find the power to do this all and much more!
You’ve probably heard the expression “the funds is with the list” – and that i can absolutely and categorically let you know that it’s the honest truth. If you’re starting a new blog, be sure to start building an e-mail list from day one.
8. Investing in Advertising
There are many great free methods for getting visitors to your blog site. It is possible to focus on SEO and acquire traffic from Google. You may write guest posts for other blogs, or use social media to share with you relevant content and have new followers.
But while free methods are fantastic, it’s also worth considering paid methods like Facebook advertising. Should you do it right, you are able to achieve your goals much faster and quickly get in touch with new people.
Anything of warning: Don’t throw a load of money on the wall and hope it sticks! Set a little budget (e.g. $20) and test the liquid to ascertain if it really works.
9. Responsive Design is important
Gone are the days when most people browsed the world wide web on his or her desktop computer. Nowadays, it’s about smartphones and tablets.
If you’re planning to setup a whole new blog in 2017, please, please, PLEASE ensure it is responsive and simply viewable on cellular devices! It’ll make your viewing experience significantly better for the visitors, and features certain SEO benefits, too.
10. Be familiar with Increasing Security Threats
When establishing a blog, it’s extremely important for taking security seriously. Blogs are prone to hackers and also other online threats, so it’s absolutely vital to consider steps to safeguard your website as far as possible. Trust me, you don’t want the irritation of sorting out a hacked blog because it can be a complete and utter pain in the arse!
Firstly, make sure your blog site and plugins are always up-to-date and running the latest versions. This consists of the WordPress installation, your theme and each and every plugin.
Secondly, be sure you install a basic WordPress security plugin to aid guard against common threats and get alerted when the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very most popular.
11. You should Think Of SEO
Where will you go if you’re looking for information? In most cases, the answer is Google, so you’d be absolutely CRAZY to disregard it as a traffic source.
If you want to get visitors from Google, you need to take into consideration Seo (SEO). I could possibly write a complete book on this subject, but for now you simply need to get the 30deyypky right.
Base each post around a unique keyword – and make sure to add that keyword once or twice from the post. Don’t overdo it!
Additionally, it’s worth installing a search engine marketing plugin like Yoast SEO. It is a free tool that provides you the opportunity to optimize your site quickly and easily.
12. Blogging is Hard Work
Finally, it’s crucial that you realize that blogging is hard work.
Many people desire establishing how to start your own blog and achieving instant overnight success, but the reality is that it’s bloody perseverance and needs consistent effort over years and years. If you’re ready to placed the effort it, it’s definitely worth it though and literally has the ability to change your life.